Wednesday, November 17, 2010

Comments on Classmates Blogs

The first blog I have decided to comment on is Jessica's Blog. In this blog she discussed how a professional baseball team used surveys. The Chicago Cubs, Jessica stated, sent out a survey to fans in hopes to gain better insight of what they can do to make their experience at the Cubs stadium a better one. This to me is very smart. Not only is it a good Research method but it is also a great PR tactic. By sending out the surveys, yes they will get a better insight of way to improve but they are also letting the fans know that their opinion is important. Fans will feel appreciated and that is great PR. If this is something that the Chicago Cubs do on a regular basis then it is easy to see why despite their loosing streak they still have many consistent fans.

The second blog I have decided to comment on is Andrew's Blog. Like Jessica's blog, he talks about surveys being used in Major League Baseball. However, where Andrew's blog differs is surveys being used as a voting mechanism. In his blog, Andrew explains how surveys are handed out at numerous baseball teams so that fans can vote for their favorite players. The surveys are then tallied and the player with the most votes at a given position is selected to the All-Star team. Like the survey the Cubs sent out, it will give baseball fans a sense of value.

It was interesting to read my classmates blogs to see different ways surveys can be used. When learning about surveys I initially thought of a corporation trying to market a product, and then using a survey to find out what people think about them. As that is true, Jessica's and Andrew's blogs made me realize that the purpose of surveys is not limited to a business trying to sell a product but can be applied to many other different situations.

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